This campaign encourages young people to go out and participate in local culture. In an urban environment, stickers will be placed on surfaces visible to a pedestrian posing the question “Are you in or out?”  

This provocative question will be accompanied with a QR code that, when scanned, reveals an invitation to a local event occurring in that area that night: concerts, performances, and movies.

These events will be sponsored by In-N-Out and feature a pop up restaurant at the venue to cater the event.